Hey Tea is a Chinese tea drink chain founded in 2012 and headquartered in Shenzhen. The brand originally started as “Royal Tea” in Guangdong, but changed its name to Hey Tea due to a trademark issue. As of January 2021, Hey Tea operates 650 stores in China and 4 stores in Singapore.
Hey Tea is considered a “Wanghong” brand due to its popularity on social media, and is known for its modern design, photogenic packaging, and innovative drinks. Its main customer demographic is millennials, and its signature items are cheese tea and fruit tea.
The cheese mixture used in their signature cheese tea is a blend of New Zealand’s Anchor cheese, milk, cream, and salt.
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